PawLuxe Pure Dog Shampoo Base (Suitable for Cats)

£15.00

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Fragrance-Free Pet Shampoo Base – Suitable for Dogs & Cats

PawLuxe Gentle Wash Base is a professionally formulated, fragrance-free pet shampoo designed for sensitive skin and flexible brand customisation.

Crafted with ultra-mild, plant-derived cleansers including Caprylyl/Capryl Glucoside, Coco Glucoside and Cocamidopropyl Betaine, this gentle formula provides effective cleansing without stripping the coat of its natural protective oils.

Enriched with Glycerin and Aloe Vera, it helps maintain skin hydration while supporting a soft, healthy, and manageable coat.

Free from added fragrance and essential oils, this base is suitable for sensitive dogs and cats, and ideal for customers seeking a neutral, low-irritation formulation.


Two Ways to Use

1. Sell As-Is (Fragrance-Free Sensitive Option)
Perfect for brands targeting sensitive, reactive, or fragrance-averse pets.

2. Customise with Your Own Fragrance or Essential Oils
This base can be customised with suitable pet-safe fragrance (up to recommended usage levels), allowing you to create your own signature grooming range while maintaining a gentle cleansing system.


Why Choose This Base?

  • ✔ Fragrance-Free

  • ✔ Suitable for Dogs & Cats

  • ✔ Plant-Derived Cleansers

  • ✔ No Harsh Sulphates (SLS/SLES-Free)

  • ✔ Ideal for Sensitive Skin Positioning

  • ✔ Pre-Assessed for White Label Use


Product Information

How to Use
Wet coat thoroughly with warm water. Apply and massage into a gentle lather, avoiding eyes and ears. Rinse thoroughly and towel dry.

Shelf Life / Storage
Store in a cool, dry place away from direct sunlight.
Shelf life: 12 months once opened.


Ingredients (INCI)

Aqua, Caprylyl/Capryl Glucoside, Cocamidopropyl Betaine, Coco Glucoside, Glycerin, Xanthan Gum, Phenoxyethanol, Citric Acid, Coconut Acid, Caprylic/Capric Triglyceride, Aloe Barbadensis Leaf Juice Powder, Ethylhexylglycerin, Cocamidopropyl Dimethylamine, Tocopherol

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