Build Your Brand with Naturally Balmy
Building your own product brand is exciting — but it can also feel overwhelming.
From formulation and compliance to testing, packaging and manufacturing, there’s a lot to consider.
At Naturally Balmy, we support brands across skincare, haircare, body care, pet care and wider cosmetic products. Whether you’re starting with your first idea or developing an established range, we help you navigate the process clearly and compliantly.
There isn’t a single “right” way to launch. Most brands choose one of the routes below depending on their budget, timeline and how bespoke they want their products to be.
Each route is designed to balance speed, cost and customisation — and we’ll guide you every step of the way.
Ready-Made Wholesale Skincare
This is the fastest and most accessible way to get started.
Our ready-made wholesale products are professionally formulated and assessed, allowing you to brand and sell them without the cost or time involved in custom development. Many first-time founders choose this route to test the market before investing further.
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Suitable for new brands and small launches
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No formulation required
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Start from low minimum quantities
Minimum orders:
From 1 unit (bulk) or 50 units (pre-packaged)
Browse Ready-Made Wholesale Skincare
White Label
Your brand, using our proven formulations.
White label allows you to choose from our existing formulations, which we package and fill for your brand. This offers a balance between speed, cost and brand identity.
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Established, professionally developed formulations
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Your branding and positioning
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Faster than bespoke development
Minimum order: From 50 units
Free label compliance checks are included on white label orders of 100 units or more.
What does white label mean?
White label products use our existing formulations and approved components. To maintain CPSR validity, packaging and materials must be supplied or verified by us. Any changes to packaging, ingredients or formulation may affect lead times and compliance requirements. We’ll always advise you before proceeding.
Custom Formulation
If you’re looking to create something completely unique, we offer bespoke formulation developed from scratch with our Cosmetic Chemist.
This route is best suited to brands that are ready to invest in originality and scale, whether that’s a hero product or a full range.
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Fully bespoke formulation
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Includes sample development and refinement
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Designed around your brand vision
Development fees start from: £750 + VAT (includes three samples)
Manufacturing MOQ: From 500 units
Learn About Custom Formulation
Whichever route you choose, we’ll guide you through CPSRs and cosmetic compliance.
Typical Lead Times
Launch timelines vary depending on product type, packaging, compliance requirements and any changes requested.
As a general guide:
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Ready-made wholesale products: immediate availability
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White label (no changes): typically 2–3 weeks
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White label (with packaging or formulation changes): typically 4–8 weeks
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Custom formulation: timelines vary depending on development and testing requirements
We’ll always confirm expected timelines once we’ve reviewed your project details.
Compliance & Safety
All cosmetic products sold in the UK and EU must meet legal requirements.
This can sound daunting — but we support you through the entire process.
Depending on your product, this may include:
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CPSR (Cosmetic Product Safety Report)
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PIF (Product Information File)
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Stability Testing
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PET / Challenge Testing (for water-based products)
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Responsible Person support
We’ll tell you exactly what’s required for your product — no guesswork.
Learn More About Compliance & CPSRs
Branding, Artwork & Responsibilities
Clients are responsible for brand artwork, label design, printing and Responsible Person (RP) registration.
We provide guidance on label compliance and can recommend trusted printers if needed, but ownership of branding and RP registration remains with the brand owner.
Costs & Minimum Order Quantities (At a Glance)
Costs vary depending on the route you choose and the type of product you’re launching. As a guide:
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CPSR: £175 per product
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PIF: £195 per product
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Stability testing: £195
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Preservative testing (if required): £175
Minimum order quantities:
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Ready-Made Wholesale: 1–50 units
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White Label: from 50 units
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Custom Formulation: from 500 units
We’ll always confirm costs and requirements clearly before any work begins.
Not Sure Where to Start?
If you’re launching your first product, our ready-made wholesale skincare is often the quickest way to market.
If you want to take the stress and hassle out of filling your own creams, white label is a popular next step.
If you’re looking to create something entirely your own, custom formulation may be the right fit.
If you’d like guidance on the best route for your project, we’re happy to help.
About Naturally Balmy
Naturally Balmy is a UK specialist in natural and organic product development. From formulation and compliance to testing and manufacturing, we provide everything you need to build and grow your brand — all under one roof.
Based in Dorset, we work with start-ups, salons, spas and established brands, offering honest advice, clear processes and products you can trust.
Selling Your Products
Once your products are compliant, you’re free to sell through your chosen channels, whether that’s your own website, online marketplaces, salons, spas or retail partners.
We’ll guide you through product notification and next steps when you’re ready.
